About

The birth of this product came to life when I was working out in the gym and saw a young lady drape her gym sweat towel over her shoulders and it fell off. She repeatedly draped it back over her shoulders again only for the athletic towel to fall off again and again. Watching her struggle, I pondered the idea of creating an infinity-style workout towel that circles around the neck, preventing it from falling. When I exited the gym, I noticed several guys wearing towels draped over their heads to keep their heads warm and to absorb their sweat. Immediately, the light bulb turned on in my head and I knew that I was onto something. I decided to create a hooded microfiber gym towel that wraps around the neck so that it can absorb sweat and help regulate your body temperature. Soon after, Cowel Towel was born.

This towel is more then just a product…

It is…

Believing…

Doing…

and Motivating you to go the extra mile.